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6 Signs It’s Time To Give Up Your Marketing Agency In Favor Of A Freelancer

The relations between companies and marketing agencies are getting shorter every day. According to a Bedford Group study , the average length of these relationships has dropped from 7.2 years in 1984 to less than three years today.

As the marketing environment has become vast and complex, few agencies now offer a full range of services sought after by businesses. The need for specialization forces them to call on several agencies, but it becomes difficult to bring them together on a common goal.

The solution may lie in freelancers. A team of freelancers is easier to assemble and manage than a group of agencies. However, how do you know if it’s time to give up your marketing agency and hire a freelancer? Here are 6 signs that never fail!

A lack of collaboration

Whatever type of agency you work with, it is essential to be on the same page about the nature of your relationship. Both parties must have a clear vision of the goal or result they are seeking to achieve. They should feel free to contribute their ideas and not go it alone without letting the other know what is going on.

Here are some signs that your collaboration with your agency may be bad:

  • Poorly defined responsibilities
  • Poor alignment between the achievement of objectives and the achievement of missions
  • No emotional connection with your agency and the team that takes care of your projects

The freelance’s missions are clearly defined from the start of the collaboration. As you have a single interlocutor, a relationship is necessarily created between you and him, which facilitates exchanges and improves collaboration.

Lack of reliability

Failure to meet deadlines is an important sign of the unreliability of the agency, and this has consequences for your business. If you notice delays, an irregularity in the quality of work or difficulties in contacting the team, it is time to change provider.

The freelancer is paid on the job. Generally, he ensures the quality of his work in order to benefit from recommendations, or even additional assignments. If the agency often requires a long-term commitment, the freelance worker offers testing phases that secures your decision.

Continuous staff turnover

Marketing is an area known for its high staff turnover, with young creatives moving from agency to agency in search of clients and bigger salaries. However, constantly changing people can hamper the growth of your business.

Each newcomer must take his marks, which sometimes penalizes the service.

With a freelancer, the risk of turnover is almost non-existent. If he wishes to end the collaboration, he usually gives notice allowing you to find and train a replacement so as not to lose fluidity.

Results that do not comply with the rates

Your marketing agency surely has objectives to fulfill so that your return on investment is positive. It is therefore important to take stock regularly and ask yourself the following questions:

  • Do you clearly know what services you are billed for?
  • Do you know what results were generated by these services?
  • What are the key performance indicators monitored and how do they relate to your objectives?
  • What are the concrete financial returns made by your agency?

If you don’t get a precise answer, despite several reminders, it’s time to change partners.

You feel like you’ve passed your agency

Remember, this is a partnership. The real value of working with a marketing agency lies in its ability to bring new ideas, surf trends and support you in decision-making.

As your business grows and your needs change, you may feel like your marketing partner isn’t growing with you. You may find that his ideas are limited or that his strategy does not take advantage of new market opportunities.

If this is the case, it is time to find an enlightened partner, with modern expertise, in line with your values ​​and those of your clients.

Little or no listening

Does your marketing agency take your ideas and expectations into consideration? Or on the contrary, do you have the impression that you are not being listened to, that your emails or calls are filtered?

The marketing agency doesn’t have to accept all of your suggestions, but they should be able to explain their rejection. Without forgetting to make counter-proposals to find out how to integrate your idea into the strategy.

Again, talking and listening is easier with a freelancer because the bond is closer. He will therefore be more receptive to your proposals.

Business Creation: How To Choose The Right Partner ?

The desire to choose a partner is often justified by 4 reasons.

  • The first is economic: you want to open your business to one or more other people to strengthen yourself financially.
  • An associate could also bring you an address book or some notoriety. Significant advantages knowing that the network constitutes a powerful lever for the development of a company.
  • He may also have skills useful for the development of your project. Even though versatility is a major quality in entrepreneurship, there are sometimes areas in which we lack personal resources. Finding a complementary person can be useful to extend your field of action.
  • Entrepreneurship is about many choices to be made and decisions to be made. Having someone else to talk to, think about and share ideas with can be reassuring.

These are the 4 main reasons for joining forces: this collaboration must bring added value to the company.

Choose an entrepreneur at heart

This is your first challenge. If your partner has all the qualities to help you, but is unable to cope with the challenges and uncertainties inherent in being a business leader, he will abandon you in the midst of the first storm.

Be sure to choose a real entrepreneur who knows and assumes the risks of carrying a project. He must be familiar with the differences between the status of manager and employee, particularly in terms of job security, professional responsibilities and the pace of work.

Have the same vision

To ensure the success of your project, you must be on the same wavelength on fundamental points such as the future of the activity, the investments to be made, the development strategy, the values ​​of the company …


In the event of a discrepancy, it is essential to puncture the abscess immediately, to verify that a possible compromise is possible. If not, this is not the partner for you.

Complementary skills

Choose a profile that has skills different from yours and that can bring added value to your business. It will always be one less skill to hire and it also allows you to have a much more coherent view of the activity.

Even so, if you fall in love with a candidate with the same skills as you, divide up the tasks to save time and avoid stepping on each other. Let everyone take care of the position in which they excel.

Our advice

Do not hesitate to establish job descriptions (which may change over time) so that everyone can have a precise vision of their missions.

Trust and dialogue

Developing a business is a tough journey, and it’s no secret. To associate is to accept to go through all these trials together, for better or for worse. It is then necessary to make sure that you can have confidence in your partner.

Sometimes it’s natural to orient yourself towards your loved ones, which seems like a comfortable solution. It’s easier to bring people you know into your business, rather than complete strangers. However, not all good relationships can turn into good professional associations: stay alert.

It is customary to thoroughly test the characters, the vision of things and the aspirations of each one before starting: it would be a shame to mar a long-standing relationship in the event of disagreement.

Do a little investigation of the person

Opening the doors of your personal project to a third person is always risky. Make sure you collaborate with a reliable person will propel your project (and not the other way around).

Many entrepreneurs advise working with someone you already know, whom you trust. Whether you’re lucky or not, do your little research on your future partner.

Our advice

Find out about their legal and financial situation, their experience and their reputation in the professional world.